In our first Over the Top article, we looked at some of the current OTT players. However, OTT isn’t only relegated to the cable and satellite companies. When it comes to streaming internet content from your favorite vloggers, People are turning to Youtube and Vimeo who have launched their own subscription based OTT services, and at relatively low costs. All this the cord-cutting is taking a toll on the telecom providers. In response, many telecom companies are becoming more focused on their internet services, and looking for ways to squeeze more money from customers with higher data needs. Basically, streaming customers are likely to be charged more for access. Although, we may see the market trend price of television packages go down, it’s likely that internet package pricing will increase, and probably include data caps and fees for overages.
OTT’s tend to have different Video On Demand (VOD) services, than cable subscribers have come to expect. Customers are more likely t encounter Subscription Video On Demand (SVOD) services, like the aforementioned Netflix; Ad-assisted Video On Demand (AVOD), which play ads before the content being viewed which includes services like HULU, Crackle and CBS; Last but not least we also have the TVOD, which is a transitional “pay for only what you want to watch” service that runs ad free like Amazon Instant Video, Vimeo On Demand and iTunes. It is up to the content creators themselves to see which platform they would showcase their work on. More about OTT VOD
Ultimately, OTT is a league of it’s own and differs greatly from the “TV Everywhere” service. Sure, they both follow the “watching when you want and where you want” motto, however with TV Everywhere, you will still need a subscription to a television provider’s service. All you need with OTT is a stable internet connection to view the content that you want to watch, the way you want to watch it. More and more apps are becoming available, if not pre-downloaded to cellphones and tablets so the convenience is already sitting at your finger tips.
The arrival of OTT services, this has changed the television game for producers and executives as well. The different services have made Television Rating Systems almost completely obsolete. No longer are people waiting around until a specific time slot to watch a show. Most aren’t even watching the live airing and choosing to stream or download at another time. OTT has opened the door in a big way that puts a viewer in control, more so than ever before.
Distribution has been the biggest things standing in the way of OTT. More and more televisions are internet-based however with the Android Free box and Apple TV and that is helping to get content creators to release their app across a multitude of different platforms, from cellphones to gaming consoles and the different operating systems that are within that spectrum. Content creators are now more concerned with getting their app out there and reaching a broad audience before they have actually have the content to share. It’s essentially starting in the middle of a project then trying to get both ends to meet but it is also letting the content creators gain more control over their work, as seen among the popular “Youtubers”. It is becoming more and more like the Indie creators are turning Mainstream.
What Does the Future Look Like?
Whereas the above is effecting the growth and expansion of OTT services, it’s also seeing a huge increase each year in viewership and gaining popularity among all age demographics. As OTT services gain followers, the content is surely going to follow. There will be less and less cable television and more and more internet television. Although Cable companies are trying to adjust their traditional television packages to include cheaper “basic” television channels, they are still packed with unnecessary filler that doesn’t appeal to the viewers interests. With HBO rising as well as AMC, they have started creating powerful “must watch” content like Breaking Bad, The Walking Dead and Game of Thrones. It is making writers buckle down and create interesting content to get people hooked. This content is also made available through their OTT airing live as it is on cable tv so they are not taking a huge hit from viewership that would have been lost to illegal downloading and illegal streaming as before.
Having the telecom companies paying attention more to what viewers are choosing as opposed to what their package is offering, will share more information on the demographic and different trends that are going on. It will showcase the viewer more as an individual than a Rating statistic on the premiere day. Viewers also will be able to find and view content and curating television and movie lists tailored to what they like, much like making a music playlist for different activities. All in all, the future is here now and it’s gaining momentum. Internet television is here to stay and the market is shifting rapidly in it’s favor. The viewer is now in control over what they are viewing, more than ever before.
In a world of big phones, Apple is going small, again…
Yesterday, Apple announced the iPhone SE. The most notable feature is it’s 4-inch screen, which won’t win them any points for innovation, but does provide the “small handed” among us an option better suited to our diminutive digits. We’ll get all the features available in the current iPhone 6S. No one’s minds were blown, but some of us are grateful for the option. Yesterday’s event also included the announcement of OS 9.3 which is available now from the app store.
More updates: Live Photos, a new feature will transform photographs into 3-second loops. Siri, will now be able to continuously listen, which Apple claims will allow Siri to serve as your virtual right hand, constantly prepared to serve you when you say “Hey, Siri!”.
One feature is notably absent from the 6SE; it doesn’t have 3D Touch! Apple’s weighted touch feature, allows users to open sub-menus by when you pressing and holding the screen. It’s not the end of the world, but it’s surprising none-the-less.
We’re fairly certain that the palm-sized SE will feel a lot like the iPhone 5S. The size has been carefully considered, and it appears to be fundamentally the same.
We’re sure the iPhone SE will be, fast, at least as fast as the 6s, and we migh even be able to fit it in our pocket again…
Apples camera technology is still the best out there, and the SE looks to be in the same class as the 6s only with 4k video. Apple still using the 12-megapixel camera from 6S, which is pretty great at taking low-light selfies.
So, the real elephant in the room is the iPhone 7. The 6ES release is about halfway through the typical iPhone life cycle, which means a phone with a superior camera, processor yada, yada, yada, is right around the corner. Perhaps the people queuing for the 6SE will have statistically smaller hands than past iPhone releases? We can only speculate.
iPhone 6SE Cost
– 16GB: $399
– 64GB: $499
Specs examination with iPhone 6, 6S, 5
– Aluminum body
– Rose gold, gold, silver, dark hues
– iOS 9.3
– 12-megapixel camera
– 4K video catch
– Promises battery life of 13 hours video playback
Personally, I sometimes feel that I am unable to keep up with current technology. On the other hand, it’s not entirely my fault as well. Technology changes from day to day, and sometimes the changes happen so quickly that people are unable to adapt and to follow the current trends. As a huge technology enthusiast, you might as well say geek, I am eager to keep up with technology and I do so in various different ways. If you want to learn five most efficient ways in which you can keep up with technology, make sure you read this blog through and through. Perhaps you will find some useful information in it, that will help you keep up with technology in the future.
Follow Tech News
If you want to be able to keep up with technology I would recommend that you read news about technology. You can find technology news in various places, you can read magazines, visit blogs, read online news and so on. However, it’s really important that you are acquainted with the latest technology news if you don’t want technology to pass you by. If you don’t make an effort to read technology news and follow technology news, you will soon feel like you don’t know anything about technology, since it changes so rapidly.
Find Amazing Technology Blogs You Will Follow
There are numerous blogs about technology that you can follow, we are all the latest news will already be explained to you in interesting texts. One such a blog is of course this one! Make sure you find amazing technology blogs, and you will never again feel like technology left you behind. In addition to that, it’s also very important to read them on a regular basis, and is really try to keep up.
Meet People Who Are Tech Freaks
Sometimes the best and the easiest way to keep up with technology is to make friends with people who are tech freaks. This way you won’t have to read any technology news, as they will certainly keep you informed whether you like it or not. All in all, it can be a lot easier to be friends with someone you share interests with. If your friends share interests with you concerning technology, but are more informed than you are about it, they might make it easier for you to get yourself informed about technology.
4.Go To Stores
A lot of technology stores have technological things on display that you can try out in the store, and see whether or not you will buy it. It’s one thing to read about technology, and to be informed by it, and a completely different thing to have a piece of technology in your hands. Therefore, if you want to keep up with technology, and learn how it functions in time, frequently visit deck store’s and look at the products. This will keep you informed, but you will also get a real sense of how things work.
Subscribe To Newsletters
In the end, I should also mention that if you’re really interested in technology you should make sure that you subscribe to a newsletter that you know will keep you informed about the latest technological achievements.
That’s all for today, thanks for reading my blog! Hopefully, these pieces of information help to you learn more about technology and how you can keep up with it!